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Darmawan Darmawan

POLITEKNIK LP3I JAKARTA

Author-ID : 3362699

Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGEMBANGAN KEGIATAN KEWIRAUSAHAAN PADA MATA PELAJARAN PRAKARYA DAN EKONOMI KREATIF BAGI TUTOR DI PKBM 11 MANGGARAI Hesti Rian; Ria Estiana; Eko Hadi Prayitno; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

The 2013 curriculum brings changes to the world of education, especially in entrepreneurship education and crafts and creative economy subjects. The concept of the Creative Economy is a concept in the new economic era whose main supports are information and creativity, where ideas and stock of knowledge from Human Resources (HR) are the main factors in economic activity. Creative ideas that come from entrepreneurs require a touch of innovation to sell in the market. The innovation needed by entrepreneurs is the ability to add value to products and maintain product quality by paying attention to market orientation. The increase in the use value of a product will also increase the selling power of the product in the market, because there is an increase in the economic value of the product for consumers. During the covid-19 pandemic, tutors felt obstacles in implementing craft subjects and the creative economy, especially in helping students market business products. Prior to the COVID-19 pandemic, the products were marketed through market day activities which were held after the craft and creative economy subjects took 4 meetings.The solution provided by the Jakarta LP3I Polytechnic to PKBM 11 Manggarai, South Jakarta is to provide Entrepreneurship Activity Development Training in Craft and Creative Economy Subjects with the theme "Implementation of Digital Marketing as a Marketing Strategy in the Covid-19 Pandemic Period" for PKBM 11 Manggarai tutors, with the hope tutors can master digital marketing skills and then teach these skills to students as a tool for promoting products produced while participating in crafts and creative economy subjects.Keyword: Craft and Creative Economy, digital marketing, PKBM

PELATIHAN OPTIMALISASI MEDIA SOSIAL UNTUK MENAMBAH CUAN PADA WARGA BELAJAR PKBM Yunita Indriany; Nika Sintesa; Darmawan Darmawan; Setiawan Setiawan; May Vitha Rahmadhani
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Currently, the advancement of digital technology, including social media (medsos) in it, can now be maximized for all needs. Not only to communicate but also to maintain existence, to run a business. The prolonged pandemic that has made almost all activities carried out using technology has triggered the massive optimization of social media to occur. Social Media is increasingly becoming an option that is often used by brands to expand their products. From the need to use Social Media as a place to peddle products and services, in the end emerged the profession of influencers, content creators, key opinion leaders (KOL) who competed in terms of creativity in presenting content. The community and the younger generation are expected to be able to take advantage of social media and the internet as best they can in order to increase their income through social media. not just for playing games and watching videos for hours. In order to improve the knowledge, skills and mental attitudes needed to develop themselves and work for a living, prepare provisions to face the world of work. This community service activity was carried out for PKBM Negeri 23 Learning Citizens, Kebon Melati, especially Learning residents who had difficulties in the midst of the Covid-19 pandemic. This activity is carried out online. To help the Learning Citizens, several series of activities were carried out, namely training and the application of Social media in buying and selling transactions, as well as workshops on new businesses that are suitable to be run in the New Normal era The output of this activity is that the Training Participants can use Social Media in buying and selling activities. From the results of the evaluation and findings, it can be concluded that the community service program provides additional insight into knowledge about the concept of Social Media in the Digital Era so as to increase income for Training ParticipantsKeywords: Cuan, Digital, Social Media

PENINGKATAN PEMASARAN MELALUI DIGITAL MARKETING PADA UKM DI MASA PANDEMI COVID-19 Eko Hadi Prayitno; Hesti Rian; Ria Estiana; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 1 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Strategi pemasaran digital saat ini telah banyak digunakan hampir di semua perusahaan, alasannnya adalah agar lebih cepat, mudah dan luas dalam menjangkau konsumen. Digital marketing adalah upaya pemasaran produk dengan menggunakan media digital dan jaringan internel seperti website, blog, media social (Instagram, Whatsapp, facebokk, dll). Perubahan perilaku pemasaran dari konvensional ke digital tidak diimbangi oleh keberadaan UKM yang menggunakan digital marketing, padahal UKM dipercaya mampu memacu perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi digital menjadi harapan bagi UKM untuk dapat lebih berkembang di masa pandemi seperti saat ini, khususnya untuk publisitas produk dan membangun hubungan jangka panjang dengan konsumen. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah metode online, metode caramah/pemberian materi dan metode diskusi. Hasil dari kegiatan ini adalah memberikan beberapa solusi agar mampu mempertahankan keberlangsungan usaha yaitu memanfaatkan kebijakan new normal, meningkatkan pengetahuan digital marketing dan meningkatkan pengetahuan mengenai pemanfaatan media social Whatsapp business sebagai media promosi penjualan. Kesimpulan dari kegiatan ini sangat bermanfaat bagi para pelaku UKM dalam memberikan saran-saran terutama mengenai strategi pemasaran digital marketing di masa pandemic Covid-19.Kata kunci : UKM, digital marketing, COVID-19

Co-Authors Eddy Wahyu Wibowo Euis Winarti Featy Octaviany Hesti Rian Iman Sulaeman Jajang Setiawan Kun Purwanto May Vitha Rahmadhani Nurul Giswi Karomah Rahayu Tri Utami Rahmat Tullah Rahmi Rosita Ria Estiana Rizka Mauliddia Setiawan Setiawan sintesa, nika Yopy Ratna Dewanti Yunita Indriany

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